Crowdfunding Campaigns That Capitalize on 80s and 90s Nostalgia
It was 21 years ago when the first successful campaign to raise funds for a cause happened online. Even with the first inception of crowdfunding, the one thing that contributed to its success was nostalgia. It was in 1997 when British rock band Marillion that was popular during the 80s, created a method to raise funds via the internet so they could have money to organise a reunion tour in North America. With their fans feeling so much nostalgia, the band was able to raise as much as $60,000. What Marillion didn’t know back then was that they had started an innovative idea that would later become known as crowdfunding.
Nostalgia over Innovation
When crowdfunding finally became a great place for startup businesses and companies, many great innovators made their works more visible through crowdfunding platform or sites, hoping to turn them into reality and then earn profits upon achieving the needed funding. Said platforms that are popular today are Indiegogo and Kickstarter. One major key that experts point out for startup companies to become successful with their crowdfunding campaigns is to have a product that’s ground-breaking and original – preferably something people have never seen before. Well, that was before and this is now – some recent major successful crowdfunding campaigns were for things we have seen before. We are talking about products that were popular in 80s and 90s being revived through the help of crowdfunding campaigns. It seems the advice of being innovative does not apply to this scenario. It is safe to say that with crowdfunding, sometimes you also have to ride with the trend.
Atari VCS Retro Console
One of the many past times of today’s kids and young adults these days is playing video games via their mobile phones, tablets, computers, or gaming consoles such as Sony Playstation, Nintendo Wii, and Microsoft Xbox. Before the birth of these gaming innovations, there was the Atari home gaming console first, called the Atari Video Computer System. People – young and adult alike – went gaga over Atari VCS in the 80s. However, the company faced decline when the ‘Video Game Crash of 1983’ happened. Also called the ‘Atari Shock’ in Japan, the industry that was selling video games in billions abruptly declined in sales because of market saturation.
A worldwide trend to bring back things from the 80s and 90s is happening these days – from fashion to television shows, and of course, video games. One demand from people is to bring back the Atari VCS, and the company has heeded the call and launched a crowdfunding campaign last March 30, 2018 on the Indiegogo website. The target of the campaign is $100,000, and perhaps nostalgia has pushed people to donate more because they want to bring back the father of the gaming consoles. In the end, the campaign broke records and earned an approximate $2 million. The new Atari VCS still maintains its retro console design, is built on Ubuntu Linux, and will have a tag price of $299 for the base unit and joystick, while the base unit alone costs $199.
Bringing Back 90s Pogs through the POGs Augmented Reality App
If you are a kid of the late 80s and early 90s (or should I just give a shout out to all the millenials out there?), you very well know what Pogs are. Show them to oldies and they will probably tell you that they are designer milk bottle caps. To play the Pog pieces, you have to throw and slap them on the ground, with the intent of making your opponent’s pieces flip. Well, if you have them stored somewhere, it’s definitely time to take them out again because you will soon be introduced to the new face of Pogs game play, the new Pogs augmented reality app. How does it work, you ask? You will need a phone to install the app, as well as physical Pog pieces.
Compton Technologies, a company based in London that started the crowdfunding campaign to make the app available to everyone, has created a new version of Pogs game play where you scan your Pogs to create digital versions of them on an app in your phone. Cool, right? The goal amount of Compton Technologies’ crowdfunding campaign is $50,000, and just a week after its launch it has already collected $6,000. With a few days days to go, we are pretty sure the company will reach its target amount, probably more since they are capitalizing on nostalgia. Are we looking at another mobile game craze like what happened with Pokemon Go?
More in Crowd Funding
All you Need to Know about Jeff Bezos’s First Public Outing with Girlfriend Lauren Sanchez
When news broke about the impending divorce of Amazon founder Jeff Bezos from Mackenzie Bezos, many speculated that a third party...May 22, 2019
The Cute Story of How Prince William Finally Got Serious About Kate Middleton
William and Kate Middleton, Duke and Duchess of Sussex may appear to be the perfect royal couple, but there was a...May 21, 2019
According to Oprah, Anybody can Relate to THIS Thing that Prince Harry Does
Those who have witnessed the late Princess Diana’s parenting techniques would remember how she tried her best to let her kids live...May 20, 2019
This is the Reason Why JLo is Not Planning Her Wedding Just Yet
Jennifer Lopez and Alex Rodriguez were engaged in March, but the pressure is on the singer-actress to set a date for the...May 17, 2019
Adele and Husband Simon Konecki Announce End of their Three-Year Marriage
After seven years of being together, Adele and husband Simon Konecki are calling it quits. Of these seven years, the couple had...May 16, 2019
Chrissy Teigen Talks about How She Teaches Her Kids to ‘Give Back’
Chrissy Teigen is very active on social media, which makes her an easy target for detractors, especially the ones who question her parenting...May 15, 2019
You Won’t Believe who Jennifer Lopez and Alex Rodriguez Went Out on a Double Date with
When you see Jennifer Lopez and Joanna Gaines together, your first thought would be that the latter is a great fan...May 14, 2019
Queen Elizabeth’s Gift to Kate Middleton on Her Wedding Anniversary is Like No Other
Parents-in-law normally do not usually give out presents to their daughters-in-law or sons-in-law during wedding anniversaries, especially when it’s not a...May 14, 2019
KJ Apa Talks About His Close Relationship with the Late Luke Perry, His TV Dad
Even though quite some time has passed since the death of 52-year-old actor Luke Perry due to a massive stroke in March...May 13, 2019