Russell Wilson’s Startup is Helping all Superfans Get Closer to Their Favorite Celebs
Social media has enabled various celebrities to interact and communicate with their admirers on a personal level with platforms like Snapchat, Twitter, and Instagram. But some celebs prefer more control on how they can present their daily lives and their work to superfans, certainly more than what any of the other platforms provide now.
The Kardashian-Jenner siblings started the trend in 2015 with a few subscription apps to provide fans more access behind-the-scenes, into their daily activities for a few dollars a month. NFL star Russell Wilson, the Seattle Seahawks star quarterback, is betting on a business startup for creating innovative ways for celebs to reach their superfans, as he co-founded Trace Me – a start-up which controls the cadence and experience of celebs interacting with avid fans.
The pregnancy of Wilson’s wife Ciara (yes, that’s the former pop star), was one of the ideation moments for Wilson to found TraceMe. They filmed and posted a funny video of Ciara singing a Whitney Houston song, racking up a sea of views on social media platforms. But Wilson wanted a more direct (and lucrative?) way to share his family’s life with his fans. After further discussions with friends, he decided to search for a co-founder for Trace Me. TraceMe gives celebs both production know-how and the tech needed to generate their own content, which is more personalized as per the celeb’s preferences.
The content is an amalgamation of unfiltered and raw videos and a handful of polished original series that their team would help produce. The series would have Wilson speaking with legends from various fields, or talking about fitness routines with their personal trainers. TraceMe has already raised $9 million in the Series A funding round from Bezos Expeditions (Amazon), Madrona Venture Group and Chad Hurley (YouTube). The founders opines that if they create value for the stars and artists, then the money will roll in. A celebrity, is the CEO of his brand, as per Russell’s opinion and his sole job is to support them in projecting just that.
More in Top Bank Accounts
Pink Gets Candid about Her “Modern Marriage” with Carey Hart
Pink has seven multiplatinum albums, won three Grammy awards, MTV Video Music Awards, Michael Jackson Video Vanguard Award and is a star...May 7, 2019
Kate Beckinsale and Pete Davidson’s Casual Romance Comes to a Screeching Halt
Underworld actress Kate Beckinsale and Saturday Night Live comedian Pete Davidson’s romance appears to have fizzled out. What started out as a rather casual relationship appears...May 6, 2019
Tiffany Haddish Paid Tribute to her Old Homeless and Hungry Self on Instagram
Tiffany Haddish is enjoying her newfound fame today. But not so long ago, the comedian made a promise to herself when...May 6, 2019
Selena Gomez on “Me Time,” Love, and Therapy
We haven’t been hearing from Selena Gomez lately, although she has not really taken any hiatus from the entertainment scene or...May 3, 2019
Brie Larson Acted in ’13 Going on 30′ and Mark Ruffalo is Shook by this Fact
It seems only a few years ago, but fifteen years have passed since the Jennifer Garner and Mark Ruffalo movie, 13...May 3, 2019
Kendall Jenner is Paving Her Way in the Beauty Industry
Who would have thought that some members of the Kardashian-Jenner clan would someday be business moguls? Definitely not us. It seemed...May 3, 2019
Prince Harry Shows Up with Kate Middleton at Anzac Day Service
Rumors of an on-going royal feud will finally be put to rest after Prince Harry appeared publicly alongside Kate Middleton to...May 3, 2019
Jamie Lynn Spears Warns People Going After Her Family, Especially Sister Britney
For so many years, Britney Spears has been hounded by the paparazzi and media, but she has always been calm when...May 2, 2019
Diddy Shares Kim Porter’s Heartbreaking Words to Him Before Her Death
Many were shocked when news of the death of model and actress Kim Porter broke. They couldn’t believe how the seemingly...May 2, 2019