Why do People Hate Celebrities Who Crowdfund with Kickstarter?
Kickstarter launched in April 2009, creating a system for common people to fund dream projects. Someone with a big idea but without finance could access funding through crowd benevolence. Lately more people with big ideas and bank accounts, find funding. People like Zach Braff, who launched a Kickstarter campaign to fund his movie Wish I Was Here which was a continuation of his indie romantic story Garden State.
According to the pitch Braff’s made, the film needed fan-funding because the crowdfunding website could allow a “small, personal film that doesn’t sign away all artistic control”. The project of this pretty famous actor and director had many fans and social media followers, and he managed to secure over $2 million from 30,000 backers in four days! It was a victory for Braff and Kickstarter, but posed an uncomfortable question: Why does a famous Braff need my money?
These are successes for creators aiming at something outside the system, but what about those people without fame and fortune who were never even in the system to begin with? While Kickstarter will not overthrow Hollywood soon (a single Game of Thrones episode costs more than any crowdfunding campaign ever raised) there is uneasiness when the movie industry plays in the indie cinema’s grassroots origins. Valleywag posed the headline to read that ‘Rich Person’ Zach Braff wanted the internet to make his new movie. Braff replied that he is not some Oprah, and cannot fund a $5.5 million movie out of his wallet. A spate of other big names are passing the hat now on Kickstarter – singer-songwriter Rob Thomas raised over $5.7 million to fund a film version of a popular show. Other similar campaigns fund a film version of ‘The Goon’ which is an Eric Powell’s comic, the $52,527 campaign which went on to fund the Oscar award-winning short movie ‘Inocente’ and Brian Knappenberger’s Aaron Swartz documentary.
Helping Others in Distress
When people think you have much money, they question your asking them for more, inevitably inviting a backlash. After his Kickstarter campaign took off, filmmaker Jared Caldwell accused Braff of ruining it and did not blame him for using @kickstarter, but this privilege was hurting upcoming indies. Braff humbly disagreed terming it as slightly beyond his control. Psychologically we calculate our worth compared to other people, and if we perceive someone to be socially “above” us, we are less inclined to support them. A study found comparison makes people feel less empathic towards targets and hence less inclined to help them. These attitudes are not compounded if the target in question happens to be a famous person and it is natural to not help someone from the haves but telling them to not to play on Kickstarter, could hurt have-nots.
When Braff’s Kickstarter campaign started, the website saw increased traffic with supporters discovering and backing other campaigns. A recognizable face may draw the spotlight away from small filmmakers in the site’s “Popular” list but possibly brings in others who never visit Kickstarter. The crowdfunding site declined comments but noted “snowball effects” caused by one campaign’s success, ensured windfalls for others. Kickstarter noted that one project’s backer does not amount to another project’s loss and backers of one project often back other projects also. Braff wanted doubters and the haters to recognize that Kickstarter never introduced an ass-ton of people and if you click on Kickstarter, there is no picture of him smiling, it’s only about thousands of awesome projects.
More in Crowd Funding
The Rise, and Rise of TikTok – Part I
Like TikTok, Musical.ly was developed in China and was founded by Luyu Yang and Alex Zhu in 2014 at Shanghai, China....September 22, 2021
$9 Million is What Justin Bieber and Hailey Baldwin are asking for Their Beverly Hills Mansion as They Move to a More Expensive Home
The pair appears to be keen on selling their home after spending $26 million on another massive home. After having sized...September 21, 2021
Hong Kong’s Top Actresses Lead Surprisingly Extravagant Lives!
All have heard about Hollywood, but how many have heard about Hollywood of the East, the Hong Kong film industry which...September 20, 2021
It’s the Famous but Forgotten Bling Ring’s 10th Anniversary Already
Nancy Jo Sales, Vanity Fair contributor wrote about a group of Los Angeles teenagers who became famous after ripping off their...September 17, 2021
The Best Foods You Need to Stock Your Pantry With if You’re Following an Eco-Friendly Diet
Climate change and food are linked in complex ways. The global food industry needs energy to grow, transport, sell, cook, and...September 16, 2021
Will Smith is Giving You a Rare Chance to Live the ‘Fresh Prince of Bel-Air’ Life on Airbnb
It’s exactly been 30 years since the first episode of the now-iconic show, ‘The Fresh Prince of Bel-Air’, aired on NBC....September 15, 2021
This Victorian-Style Home in the Bay Area Cost Julia Roberts $8.3 Million
Pretty Woman star Julia Roberts is no stranger to the real estate scene in California. Aside from the two properties in...September 14, 2021
Loved Watching the 2020 Olympic Games? Here are the Richest Sportspersons Who Participated in It
The 2020 edition of the Tokyo Olympics was delayed by one year and held amidst much controversy, due to the COVID-19...September 13, 2021
Heading to NYC? Why Not Stay at The Best of the Best?
We know that you’re just itching for that next vacation or staycation at the earliest possible date. If you’re heading to...September 10, 2021