Rihanna is Breaking New Ground as She Becomes the First Woman to Create Her Own Brand Under LVMH
Rihanna is on a mission, and there is no stopping her.
After becoming successful with her music, Rihanna is conquering the business world. She first started releasing fragrances with Reb’l Fleur and Rebelle, followed by the music streaming service Tidal. Then came Fr8me, a beauty and stylist agency. But her biggest endeavor was the cosmetics brand Fenty Beauty, which became huge shortly after launching, mainly because of the broad inclusivity when it comes to the skin tones it caters to. By the end of 2018, Rihanna’s cosmetic line reached sales of a whopping $573 million.
It is therefore safe to say that Fenty Beauty’s success played a great role with the major deal the famous singer landed with the French multinational luxury goods conglomerate, LVMH Moët Hennessy – Louis Vuitton SE. With the deal, Rihanna’s Fenty line is following suit with other high end brands like Fendi, Dior, Céline, and Givenchy among others, who are the powerhouse lineup of brands the conglomerate already has under its wing.
With the deal already signed, Rihanna also made history with not just one, but two unprecedented feats – she’s the first woman of color to lead a house under the LVMH brand and she is the first woman to start an original brand at LVMH. The singer called the deal a special moment, saying that the chairman and CEO of LVMH, Bernard Arnault, gave her freedom by removing artistic limits when it comes to the development of her fashion house. Furthermore, Arnault also announced that she has the support of their team and company resources.
Rihanna’s fashion house, based in Paris, will be called Fenty Maison, and it is only the second new fashion house created under LVMH, the first one being Christian Lacroix back in 1987. The brand will carry Rihanna-designed ready-to-wear clothes, accessories, and shoes. Along with the news of the deal, Rihanna shared an emotional Twitter post calling it a ‘big day for the culture’ and thanking Arnault for giving a girl from the ‘left side of an island’ (Rihanna is from Barbados) a unique opportunity to grow.
More in Top Bank Accounts
Want a Celebrity Endorsor to Boost Your Brand’s Value? Here are Things You Need to Consider First
To get a new company off the ground, the idea of getting a celebrity endorsement for your product or service can...June 23, 2020
The Fascinating World of Celebrity Money Handlers
Oprah has not been inside a bank in 29 years. Ellen DeGeneres doesn’t know her ATM pin. Serena Williams tried to...June 22, 2020
How to Be Financially Prepared Amid the Coronavirus Pandemic
The spreading of the coronavirus grows by the day, and not only does this pose a threat to people’s health, but...June 21, 2020
Tiffany Haddish’s Enduring Battle for Survival is all the Motivation We Needed
Most fans are so engrossed in the tangled glamorous lives of their favourite celebrities that they forget that some of them...June 19, 2020
These are the Best Asian Cities to Nurture Startups
Asia is now home to very innovative and valuable technology start-ups as several investors pour capital into Asian cities with entrepreneurs...June 17, 2020
Kathy Griffin Followed a Few Smart Moves to Become a Self-made Millionaire
Kathleen Mary Griffin, an A-listed actress and comedian has entertained generations of TV audiences, for decades. Her humorous acting has generated...June 16, 2020
This is What Americans are Stocking Up for the Lock Down
Food, toilet paper, beer, baked beans, healthcare, and wine have snapped up by Americans for lock down purposes. Consumer spending, which...June 15, 2020
Inside Hyper-Organized Celeb Pantries That Fuels Our OCD
From kitchens to pantries to bathrooms and refrigerators, systematic make-overs are bringing in order into chaotic life-styles. Hope exists for the...June 12, 2020
We Can’t Believe Tom Cruise Said ‘No’ to These Movies!
Tom Cruise is easily a great actor and talents in Hollywood from the number of films he had starred in. From...June 11, 2020