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Rihanna is Breaking New Ground as She Becomes the First Woman to Create Her Own Brand Under LVMH

Rihanna is on a mission, and there is no stopping her.

After becoming successful with her music, Rihanna is conquering the business world. She first started releasing fragrances with Reb’l Fleur and Rebelle, followed by the music streaming service Tidal.  Then came Fr8me, a beauty and stylist agency.  But her biggest endeavor was the cosmetics brand Fenty Beauty, which became huge shortly after launching, mainly because of the broad inclusivity when it comes to the skin tones it caters to. By the end of 2018, Rihanna’s cosmetic line reached sales of a whopping $573 million.

Creator: Jerritt Clark | Copyright: 2020 Amazon Studios

It is therefore safe to say that Fenty Beauty’s success played a great role with the major deal the famous singer landed with the French multinational luxury goods conglomerate, LVMH Moët Hennessy – Louis Vuitton SE.  With the deal, Rihanna’s Fenty line is following suit with other high end brands like Fendi, Dior, Céline, and Givenchy among others, who are the powerhouse lineup of brands the conglomerate already has under its wing.

Creator: Kevin Mazur | Copyright: 2017 Kevin Mazur

With the deal already signed, Rihanna also made history with not just one, but two unprecedented feats – she’s the first woman of color to lead a house under the LVMH brand and she is the first woman to start an original brand at LVMH.  The singer called the deal a special moment, saying that the chairman and CEO of LVMH, Bernard Arnault, gave her freedom by removing artistic limits when it comes to the development of her fashion house.  Furthermore, Arnault also announced that she has the support of their team and company resources.

Creator: ERIC PIERMONT | Credit: AFP via Getty Images

Rihanna’s fashion house, based in Paris, will be called Fenty Maison, and it is only the second new fashion house created under LVMH, the first one being Christian Lacroix back in 1987.  The brand will carry Rihanna-designed ready-to-wear clothes, accessories, and shoes.  Along with the news of the deal, Rihanna shared an emotional Twitter post calling it a ‘big day for the culture’ and thanking Arnault for giving a girl from the ‘left side of an island’ (Rihanna is from Barbados) a unique opportunity to grow.

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