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This Indian Fitness Start Up Has JLo and ARod All Excited about Their Investment

It’s a very well known fact that musician Jennifer Lopez is a gym rat cum fitness enthusiast and she has finally met her ideal match when she bumped into Alex Rodriguez or A-Rod, who loves to work out just as much as he loves his fiancé. When it comes to hitting the gym, no power couple does it better, but now they are taking their passion for health and wellness up many notches, by investing in fitness start-ups. For Jenny and A-Rod, there is no fun in just keeping fit; it’s also about making money while working out.

The couple has now invested a part of their fortune in SARVA, which is a Mumbai-based fitness start-up from India, and the company is said to have already raised $6 million to $8 million during its first round of investment. Apart from the power couple, other SARVA investors include, Malaika Arora – a Bollywood actress, Zumba the brand, David Giampaola, chairman at Pi Capital, Mask Mastrov who founded 24 Hour Fitness Worldwide, and Bill Roedy, MTV’s CEO.


For a start-up to fascinate such big players, it has to be doing a whole lot of the right things. This stands true for J.Lo and her beau Alex, as they work hard to maintain a truly healthy lifestyle, eat clean, and are extra mindful regarding  their habits. Mask Mastrov is very knowledgeable on fitness matters, and so we safely assume that SARVA has embarked on the right course. According to the startup’s CEO and founder, Sarvesh Shashi, there is a new global epidemic in the form of sleeplessness, anxiety, obesity, depression, and stress.

As he succinctly puts it, his company is on track to provide both physical and digital services across different ages and demographics and can help to alleviate this epidemic. Shashi says that all he wants is to help people enjoy life more. He founded SARVA in 2016 when he was 23 years old, and the startup has a focused global vision. Shashi hopes to spread mental, physical and emotional fitness to the world and in the process, build a wholesome, well-adjusted global community. How does he intend to do all this, you may well ask?


Even mentioning his name is relaxing for some. Through SARVA, Shashi uses digital and physical approaches to spread his fitness vision to the world. Physically, the company has lifestyle products and state-of-the-art studios. Digitally, they give clients the best virtual experience through a very interactive and accessible online platform. Shashi has done very well for himself, as he manages to infiltrate the Indian markets, with his clientele being people below the age of 35 and he does have many who are hooked on. As on date, SARVA operates 91 studios in the metropolitan cities of Bengaluru, Delhi, and Mumbai, and they plan not to stop there. The company envisions spreading out to 15 more cities by 2022.

Further, the digital platform used by the startup to tap the international market, expects to have over 100 million customers by then. Given the company track record, there is no doubt that they can meet these objectives, in hardly any time. Malaika is confident about the company’s potentials with Shashi helming it all. The actress is honored to be a part of the movement which SARVA will grow into, eventually.

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